We collect only the e-mail addresses of those who communicate with us via e-mail. We also track information on what pages consumers access or visit.

The information we collect is used to improve the content of our Web page, used by us to contact consumers for marketing purposes and not shared with other organizations for commercial purposes.

If you do not want to receive e-mail from us in the future, please let us know by sending an email.

If you supply us with your mailing address on-line, you can receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by sending an email.

Persons who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding orders they have placed on-line. If you do not wish to receive such telephone calls, please let us know by sending an email.

What we collect

We may collect the following information:

• name
• contact information including email address
• demographic information such as postcode, preferences and interests
• other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests.

How we use cookies 

A cookie is a small file, which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Google signals is enabled on our website, which collects general data about traffic to our site for Google Analytics. This data is only collected for users who are signed-in to Google and who have consented to this association in their Google accounts. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights. Such data may be accessed and/or deleted by end users via My Activity.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@smythjewelers.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties, which we think you may find interesting if you tell us that you wish this to happen.

SMYTH JEWELERS SECURITY POLICY

Smyth Jewelers understands your concerns regarding Internet security. The Smyth Jewelers secure software encrypts all of your personal information including credit card number, name, and address, so that it cannot be read as the information travels over the Internet.

The Internet is as secure as using your credit card in a store or over the phone. However, in the event of any unauthorized use of your credit card, most banks either cover all charges that result from the unauthorized use, or may limit your liability to just $50.00.

How the secure server works 

Starting Your Order

Every order at www.smythjewelers.com is secure. All data submitted via the checkout form is encrypted using SSL (Secure Sockets Layer) encryption.

Making a Positive ID

After you've selected items to purchase, you'll be prompted to continue your order by clicking on "Place Your Order" or "Place Order." At this point, your browser looks for a "site certificate" to confirm that it is communicating with www.smythjewelers.com. Once a positive ID is made, your order continues.

Entering "Secure Mode"

At this point, your computer and our server begin communicating in secure mode, sending data back and forth in an encrypted format. We are ready to ask you for your credit card information. The encryption features of browser software are exceptionally powerful and ensure the security of this data as it is transmitted to our server. (most web browsers display a padlock icon to indicate the connection is secure)

Your Order Is Complete

What Happens Next? The credit card numbers are placed in the SQL database on Smyth Jewelers web server. A user must have login privileges on the web server (requiring a password) to be able to access the database, which also requires a password.

Order Processing

Order information, including the credit card numbers, is retrieved by the Smyth Jewelers staff through a web interface. This interface challenges the user for a password twice, and then "expires" the session after ten minutes, requiring the user to login again. All communications during these sessions are encrypted again using SSL. No credit card numbers are ever sent via e-mail, due to the fact that e-mail is not secure.

We may work with a data provider to target advertising to you personally, through online and offline methods including email, display media, video media and direct mail. These providers may use personal information that we have collected or that you have provided to locate you online, such as when you visit or log in to websites or mobile applications. When you log in to or visit our website, your IP address may be combined with other de-identified data (such as a hashed, non-readable email or postal address) in order to send ads and materials to you based on your preferences, interests and attributes. To opt out of this and other interest-based advertising, please visit the industry opt-out pages operated by the DAA, at http://www.aboutads.info and by the NAI at http://networkadvertising.org.

California Consumer Privacy Act (CCPA)

Smyth limits the third-party sale of California customers’ data on our website. Through our Shopify website settings, we inform third parties that use the consent tracking API that they do not have permission to sell California customer data.

If you wish to contact Smyth directly to erase your personal data rather than automatically opting out from third-party sales through the Shopify platform, you may email info@smythjewelers.com.